01
Explore the study ↗
02 / PETRA — An investment world
A place.
A whole possibility.
Investment experience made visible: research, eight development propositions and bilingual feasibility studies, carried into identity, imagery and a four-language digital world.
Conceptual visualisation — not a built or approved development.
PETRA / Conceived, written, designed & produced by Hala Hijazi
Inside the work
I understand the business before I shape its presence. Finance, technology and entrepreneurship inform the judgement; writing, design and production carry it into the world.
CONCEPTION → COMPLETION
One place.
Eight possible futures.
Investment experience made visible: research, eight development propositions and bilingual feasibility studies, carried into identity, imagery and a four-language digital world.
08Development directions
08Studies, each in EN + AR
04Website languages
PositioningIdentityInvestment narrativeSpatial imageryStudy designMultilingual websiteInvestor journey
THE ORIGINAL IDENTITY
A VOICE, NOT A TEMPLATE
The future is moving.
The land is already here.
Basalt, limestone and a measured wheat accent. The same architectural contrast carries the identity, the proposition and the documents.
TypographyDM Serif Display · IBM Plex Sans
Amiri · IBM Plex Sans Arabic
Basalt#1B1A18Limestone#EFE9DCSand#CDBBA0Wheat#C48A4B
02 / THE DEVELOPMENT PROGRAMME
Eight directions.
Each with a world of its own.
Each direction has its own visual setting, written development narrative and study. Explore the range before entering a single proposition.
02
Explore the study ↗Residential Development
03
Explore the study ↗Retail + Offices
04
Explore the study ↗Hospitality
05
Explore the study ↗Education
06
Explore the study ↗Healthcare
07
Explore the study ↗Logistics Hub
08
Explore the study ↗Entertainment District
Conceptual visualisations. These illustrate possibilities, not completed or approved developments.
Choose a future. Open the work behind it.
One of eight development directions, connected to its original study and related spatial imagery. These are proposals, not built or approved developments.
Mixed-Use Development
03 / STUDIES & EDITORIAL PRODUCTION
The proposition,
on the page.
Eight subjects, each authored and designed in English and Arabic. The original documents carry each development programme through its assumptions, scenarios and written proposition.
All documents & direct links
Mixed-Use Development — English ↗Mixed-Use Development — العربية ↗Residential Development — English ↗Residential Development — العربية ↗Retail + Offices — English ↗Retail + Offices — العربية ↗Hospitality — English ↗Hospitality — العربية ↗Education — English ↗Education — العربية ↗Healthcare — English ↗Healthcare — العربية ↗Logistics Hub — English ↗Logistics Hub — العربية ↗Entertainment District — English ↗Entertainment District — العربية ↗
Portfolio evidence of the supplied project studies; financial assumptions are presented as source material, not independently validated investment advice.
04 / VISUAL DIRECTION
From the aerial
to the human scale.
An image system with distinct roles: arrival, circulation, public space, interior life and the wider setting.
Experience / PETRA
Evidence and imagination share a screen.
The survey, the land and the proposed uses stay distinct, while remaining connected.
The digital experience · Desktop & mobile
Visit websitepetrasyria.com
Opens in a new tab
HALA HIJAZI STUDIO / Start a project
BRING ME THE
UNFINISHED
THOUGHT.
A business to build. An investment story to make clear. A product, a practice or an idea ready for its next expression.
Start a project