Different careers.
Same instincts.

Fourteen years as Head of Investment shaped how I read value, risk and opportunity. My technical background shapes how I think about systems. Building and operating businesses in jewellery and fashion brought products, production, suppliers and customers into the same picture.

At Hala Hijazi Studio, I bring those perspectives together. I understand a project’s logic before shaping its identity, story, images and digital experience. I conceive, write, design and produce the work—not only direct it. The result should belong to the project, not to a house style.